Over 1 billion people use WhatsApp for their everyday tasks and staying connected with those whom they care.
Since its acquisition by Facebook in 2014, with an amazing $22B deal, Facebook had not focused on how to effectively monetize this messaging app to the masses.
Many businesses are daily using WhatsApp to stay in touch with hundreds of customers from their smartphone.
But WhatsApp has no way to monetize it.
The company has stated in a post that in the coming months, they’ll be testing some new features that aim to help make it easier for people to communicate with the businesses important to their timeline.
WhatsApp for business: Monetization model.
These features will help let businesses chat with their clients in a simple easy approach.
According to the official announcement from their post, WhatsApp stated that;
“We’re building and testing new tools via a free WhatsApp Business app for small companies and an enterprise solution for bigger companies operating at a large scale with a global base of customers, like airlines, e-commerce sites, and banks,”
Moreover, through their pilot program (India testing), WhatsApp has already started to feature a green badge next to a business contact name that has been verified by the messaging service.
Matt Idema, chief operating officer of the messaging platform told WSJ in an interview that they do intend on charging businesses that use their service in the near future.
Idema though declines to explain the paid features or when they would make a debut stating that they still haven’t figured out the details of monetization.
Seeing WhatsApp shifting from the paid version of their business app is a great deal the company is assured of making money from the very fast growing number of business users and the number users present within this platform.
Moreover, normal users would not be distracted from the boring ads that the company might have used to monetize this awesome app.
As we wait for WhatsApp for business to roll out to business, the company is very keen on how their pilot test would be effective to their final service.
“We’ll be listening carefully to feedback during our test phase and keeping people informed as we make these tools more widely available,”