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Asus India on Thursday declared permanent price cuts for seven of its smartphones within the ZenFone smartphone series. These embody ZenFone 3 (5.2), ZenFone 3 (5.5), ZenFone max, ZenFone 3 max (5.2), ZenFone 3 max (5.5), ZenFone Go (5.0), and ZenFone Go (5.5). The new costs are going to apply to Asus’ online and offline partners (including Asus Exclusive Stores) in India.
According to the press release from Asus India, the Asus ZenFone (ZE520KL) will now be on the market at a value of Rs. 11,999, formerly sold for the value of Rs. 15,999 – nevertheless, Asus states that the smartphone was selling for Rs. 13,999 before the recent price cutting. The ZenFone 3 (ZE552KL) can have a brand new tag of Rs. 14,999, down from Rs. 16,999. The ZenFone 3 max (ZC520TL), earlier on the market in India at Rs. 9,999, can currently be on the market for a value of Rs. 8,499; the ZenFone 3 max (ZC553KL) are going to be sold for a brand new value of Rs. 9,999, down from its launch value of Rs. 12,999; the ZenFone max (ZC550KL) are going to be on the market for Rs. 7,499, down from the previous discounted value of Rs. 7,999.
Other budget smartphones from the Asus ZenFone Go series have additionally received a price slash. The ZenFone Go 5.0 are going to be priced at Rs. 6,499, down from a publicized value of Rs. 7,999, whereas the ZenFone Go 5.5 can bear a brand new tag of Rs. 6,999, down from the launch value of Rs. 8,499.
“India is one amongst the largest markets for the US and that we are committed to fast our rise. Innovatively crafted ZenFones are eminent in attracting our discerning Indian customers, and that we are assured of the long term also. During this year, we’ll concentrate on two pillars of our strategy – ‘the first pillar’ is providing best technology which will work in India and also the ‘second pillar’ is enticing pricing. We tend to arrange to have aggressive pricing to make ZenFones the foremost most popular smartphone choice for the Indian consumer,” said Peter Chang Jiang, Region Head – Southern Asia & Country Manager for Asus India.